To give you an example of how complicated the branding and technology of a simple-looking site can be, I want to explain what we put into making our site.
In creating the liquiddesigners.com site, we aimed for a distinct design which could showcase our technical know-how and creative side. We wanted the site to be intuitive and to get important information to all visitors, even those with the shortest attention spans.
Having little text on the page focuses users’ attention on our message: "We are a design & marketing firm located in Buenos Aires, Argentina, specifically created by Americans to provide services in the United States."
You’ll notice the site has no Spanish translation, though many of our applicants and employees are native Spanish speakers, and we are located in Buenos Aires, Argentina. We did this to differentiate ourselves from other companies that primarily go for local clients. We currently work almost exclusively with American clients and therefore have developed an expertise in understanding and satisfying U.S. clients. In fact, though we live here we are more comfortable in working with US clients than Argentine clients.
The clocks are placed in the upper right so that people can get a visual reminder of how close Buenos Aires is to them time-wise: just one or two hours ahead of Eastern Standard Time, depending on the time of year.
We have included links for Twitter, Facebook and LinkedIn, not only to help people keep tabs on us, but also to let you know that we are Web 2.0 hipsters. : )
Regardless of what bar the user clicks on, the user still stays on the front page. This is novel... But being novel, it can be unfamiliar and confusing. So we also highlighted a vertical stripe on the left side to bring cohesion to the design and help users to remember where they are.
Being a design firm, we felt it important to add a special aesthetic touch to the site. Clicking on the blue drop in the lower left will change the CSS configuration of the site to display different color combinations chosen by our designers.
You’ll notice on the bottom of the page there are several hyperlinked keywords in gray. We prefer that you don’t find these keywords... But we also prefer that Google does. The one-page setup of the site isn’t the best for search engine optimization. We compensated for this by having some filler pages with Google-ready content. Though it’s not our first priority to get our clients from random searches we figured it couldn’t hurt. We took the time to research and write content around keywords that our analysis has determined will bring us viewers.
Lastly, we have created a simple, clean, and intuitive custom-made content management system. We can’t let you into our password-protected system, but we can show you screenshots here. It might not be the most complex system in the world, but we believe there is beauty in simplicity. Please explore the site to learn more about us, our work, and Buenos Aires, Argentina.